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Type Inspiration: Landmark

02.12.13

New from Hoefler & Frere-Jones, the signature alphabet of Lever House, one of New York’s most significant architectural milestones, becomes a family of clear and colorful display fonts. H&FJ revisited the original Landmark typeface with additional variations in mind. Thinking about the material qualities of architectural lettering, and how it responds to changes in light and perspective, prompted three new designs: a keen Inline, a contemplative Shadow, and a dazzling Dimensional.

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