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Inspiration: University of California Branding Video

12.11.12


The University of California recently released their new identity publicly in the form of a branding video (also created in-house). Previously, there wasn’t much unity in the material coming out of the University; brand and style guidelines were pretty much “blue and gold” and the widespread misuse of the University’s historic seal as a logo. More than a re-brand, the change has mainly come in the form of strategic thinking.

via Grain Edit

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