Skip to content

Inspiration: Experimental Branding for American Airlines


This is a new experimental identity created for a Victors and Spoils project aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in 2011. Although eye catching and nicely styled, I’m not sure how long it would take to become outdated. My first reaction was a bit of confusion with the color palette. It’s a bit soft, not what I would think of as “American” and doesn’t evoke a sense of the future. Secondly, the graphics appear to me to be a bit vintage rather than timeless.
What do you think?

One Comment leave one →
  1. 09.17.12 11:16 am

    thanks for saying that… I saw this somewhere else on the web and thought the same thing. Its cool, but not really timeless. If I were a brand I’d want something with some staying power…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: