Skip to content

Inspiration: Experimental Branding for American Airlines

09.10.12
tags:

This is a new experimental identity created for a Victors and Spoils project aiming to help American Airlines reinvent itself after filing for Chapter 11 Bankruptcy protection in 2011. Although eye catching and nicely styled, I’m not sure how long it would take to become outdated. My first reaction was a bit of confusion with the color palette. It’s a bit soft, not what I would think of as “American” and doesn’t evoke a sense of the future. Secondly, the graphics appear to me to be a bit vintage rather than timeless.
What do you think?

Advertisements
One Comment leave one →
  1. 09.17.12 11:16 am

    thanks for saying that… I saw this somewhere else on the web and thought the same thing. Its cool, but not really timeless. If I were a brand I’d want something with some staying power…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: