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Inspiration: Deadstock Denim Branding

04.09.12

Fuzzco created the brand for Ruell & Ray’s Deadstock Denim. It encourages the indestructible bond between people and jeans by using high quality selvage denim to construct jeans that are exclusive, durable, and most of all, comfortable. Ruell & Ray’s devotion to local and quality-driven manufacturing allows one to sit comfortably with both pants and morals. The inspiration comes from the brand founder’s family tree. Ruell Cook was a cotton farmer and Ray Harrison was an Air Force pilot.

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