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Inspiration: Black & White Beverage Packaging


Midnight Moonshine, designed by Shane Cranford, draws inspiration from the design of Johnson’s family cars, used for running in the 1930s and ’40s.


Motorman lager was designed by Freshthrills. They found inspiration in Brooklyn and decided on branding the beer as Motorman. For all you history buffs, a Motorman is the title of a trolley engineer and during the early 1900’s, people commonly rode trolleys to get around downtown Brooklyn.


Helderberg Wijnmakerij, designed by Fanakalo, filled the white space on the label with an embossed illustration of clouds above the mountain. Makes for an overall very visual and tactile design.

Photos via Lovely Package.

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